04 February 2010

Ersatz Authenticity

37signals founder Jason Fried tweeted
In the future there will be teeth yellowing services.
I agree.

Our navel-gazing culture of abundant excess will see the emergence of Ersatz Authenticity or EA.

Ersatz Authenticity is the desire to feel
  • Authentic,
  • Weathered, and
  • Wise.
when one is, by all accounts
  • Half-baked,
  • Shallow, and
  • Dim.
Yellow teeth will be the gold standard of EA.

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