It's the Oven Door, Stupid

Bill Clinton's 1992 campaign strategist James Carville coined the phrase

It's the economy, stupid

during Clinton's successful 1992 presidential campaign against George H. W. Bush.

Initially the elder Bush was considered unbeatable because of positive foreign policy developments such as the end of the Cold War and the Persian Gulf War. The phrase refers to the notion that Bush had not adequately addressed the economy, which had recently undergone a recession.

Things have not improved much in the last 18 years. Today's catch-phrase is

It's the oven door, stupid

Figuring out how to reign in the insurance industry to improve health care delivery is important, but

the middle class in the US had gotten hammered for over a quarter of a century.

So as Any Major Dude Will Tell You, It's the oven door, stupid that's foremost in everyone's mind.