06 April 2010

Thingamabobs & Evo-Constants

A portable Ouija Board, but then what?

The techno-media's yadda-yadda about Apple's iPad reached fever pitch late last week.

The Twitter chatter
...you drove from Vancouver to Seattle, without reservations, and still got an iPad faster than I did!
drove me to my un-follow tipping point. And on TV, Stephen Colbert used his iPad to slice vegetables.

For those who gave up a kidney for an iPad, luckily there's an app available that filters urine.
Catheter? Meet USB port.

iPad Serving Tray

I tagged the iPad-as-Serving-Tray image above with:
gizmo, gadget, contraption, doohickey, thingamabob, and thingamajig
I amended my tags to include conspicuous consumption because of the flocks of would-be-kitchen-waste-recyclers camping out and clamoring for tomorrow's disposable consumer electronic device. Tag that with irony, then remember to save your iPad for future tea ceremonies.

If Steve Jobs is really as obsessive about details as Apple lore suggests, why would his product designers choose a form factor whose dimensions 9.56 inches by 7.47 inches, when divided, don't yield the golden ratio?



How is it that a shell, or a sunflower seed pod, or a palm leaf spiral have dimensional aspects that evolved over eons to conform to a number like 1.6180339887?

How is it that the proportions in various parts of a dolphin's body incrementally optimize over eons to yields universal evo-constants?

Is it professionally reckless for designers of consumer electronics to ignore these evolutionary constants?

Perhaps not. But in my mind, the designer had better have a compelling reason for ignoring time-tested constants found in nature.

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